Yuvo Health wanted to showcase their partnerships with Federally Qualified Health Centres (FQHCs) throughout the US with a series of interviews to be released online with the CEOs of the FQHCs as well as the CEO of Yuvo Health.
The interviews were conducted on Zoom by Yuvo themselves and then provided to me with a transcript which contained markers on where the videos would ideally edit.
I was then tasked to complete both the edits and re-touching as well as create new graphics for their brand.
The first challenge was to create new graphics for their brand based on the existing print artwork and promotional material.
The second was to create variations on each intro to provide variety in the collection but then create an outro that would be consistent across the videos. This involved sourcing a catchy audio snippet which would give them a recognisable sound as well as nice visual hook.
In addition to this, one video was much longer than the others so required a soundtrack sourcing to keep the momentum in the video.
The next challenge was to do this all again months later when the new brand began to be rolled out. This involved working with the brand agency to see how they expected the new brand elements to behave and move when animated.
