Ear To The Ground brought me in for a small project to work on the online marketing for Greenall's Gin's Cheltenham campaign.
Working with the Creative Director I put together a campaign to promote Greenall's Gin at Cheltenham. The requirements were to create a series of Facebook banners, emails and animated digital ads.
Working with the existing branding, I was able to put together a consistent style that worked across all three mediums, keeping the messaging and layouts consistent. The difficulty was to keep the banners within a workable file size whilst keeping the detailed imagery of the designs.
Initially the designs and layouts were coming together nicely, the problem we had eventually was the lack of supporting imagery to work with. To solve this, it required me to get my best photoshop techniques out and add revelers from other images on top of Cheltenham racing imagery.
