This brief came from my friends at the Birmingham agency Ballyhoo. The project was to revamp the existing membership sign up form on the Birmingham Museums website.
The existing sign up form was overly complicated for should be a simple form, which was causing drop offs. Additionally it was part of their nice new site but looked nothing like it.
The requirements were to update the look and feel and drastically simplify the flow whilst also pushing the boundaries to make it more dynamic than many of the other pages that were very content heavy.
The first step was to look at the existing architecture and to see where we could trim and where the dead ends and confusion was coming from. From here I could clarify the stages of the sign up process.
The priority for me was to give users clear sign posts and most importantly an indication of progress, to manage their expectations through the process, as well as the ability to step backwards to adjust their details.
This resulted a simple step by step, tabbed solution with focused, simple content which allowed space for striking imagery from the museum.
