Wild Ocean is a start up business that is trying to bring awareness to the fight against plastic.
The business currently markets itself from its Instagram account, promoting eco-alternatives to our every day products as well as promoting litter picking events and other activities that will make our environments, especially our seas, more plastic free.
The brief was to create a brand that would highlight the ocean, using an illustrated style and pastel shades that gave the impression of the coast.
Additionally they wanted multiple assets that they could use in their instagram for backdrops and image overlays to keep their messaging consistent within people's instagram feeds. This was achieved by creating an accessible colour pallette so that all five colours could be used as backdrops without concern. I was then able to create wallpapers, content frames and overlays on images that could be used on any posts. This not only made their content stand out on other feeds, it really gave their account's feed a real colourful and engaging look.
