The brief was to create a brand for a North West start-up called Hospitality Helper. The business specialises in helping other businesses source and connect with suppliers and partners that they need to help them get off the ground, saving them time and resources.
The idea with this branding was to demonstrate the connections that they can make. Initial designs also explored the idea of the business owner being a super hero with a megaphone, demonstrating her ability to connect you at the last minute to the people you need.
The benefit of the final chosen design is its flexibility. The multiple colours and circles offer the opportunity to highlight certain departments within the company with a specific colour, but also allow elements to pop out from the white and black backgrounds in other documentation or on the website.
