The agency Ballyhoo came to me with a great brief in 2020; to create the designs for a job site for both businesses and jobseekers within the 'snow industry'.
This project really excited me as it came with a lovely brand identity with detailed colour scheme and imagery. On top of this however, it was a great challenge to work through how the pages would work and how businesses and individuals could link up and be differentiated within the designs.
The first challenge was the structure of the site. There were clear requirements on what users were to be able to do, and as there were two types of users there needed to be clear paths for each, without any mix up between the two. The second was for so much content to work across Mobile and Web.
As this project managed a lot of important content for users, iconography was key; Thanks to the brand being so nice, I was able to use it to develop unique iconography, specifically for this site, that had small gaps within each icon with rounded ends, matching up with the logo design.
Sadly, although being completed, this site never eventually launched due to a change in direction.
